How Should You Choose a CBD Brand?
These days CBD products can be found almost everywhere. There are so many brands that have come onto the scene in a relatively short time that it is hard to keep up. There are those that have been around since the beginning, and new companies coming and going almost daily. There are some who are very transparent and do a great job of educating consumers, about their products, and about CBD in general. There are others who seem more inclined to confuse prospective buyers or take advantage of a customer’s lack of experience.
As someone who has lived and breathed CBD for the past four years, I have learned a lot along the way. That being said, I am still far from an expert. One thing I have learned is that not all CBD is created equally. Maybe CBD is not a one-size-fits-all product. Not everyone is looking for the same thing in a CBD brand. After all, some people are perfectly happy with mainstream products, while others are only interested in higher end, craft goods. Still, there are a lot of factors to consider. It has to be confusing when the one thing that all of the CBD competitors have in common is the claim that theirs are the highest quality products. How can they all be the highest quality? I felt like it was important to write this series of blog posts to share some things that might be helpful to consider when choosing a CBD brand. Given some basic knowledge, I believe customers can make the decision that is best for them.
So, what goes into the highest quality CBD products? The highest quality hemp, of course! At NEK Hemp we grow all of the certified organic hemp that is used in our products. We are about to plant our fifth crop so Farmer Cam has been selecting and breeding our strains for years. He has chosen those cultivars that perform best in our Vermont growing season. Strains that have proven to be consistently mold resistant and legally compliant, as well as having a rich terpene profile. From start to finish our family works hard to make sure we have the happiest, healthiest plants. There are many companies who claim to use organic hemp, and some of those are actually certified organic. There are many who claim to grow their own hemp, but that often means either growing hundreds of acres in a more industrial fashion or hiring out other farmers to grow the crop for them. Remember that hemp is a bio-accumulator, meaning that it draws toxins out of the soil, so knowing that no pesticides or herbicides have been used on the field or hemp that goes into your products is important. At NEK Hemp, if my husband Cam and our son Joel haven’t been responsible for planting, tending and harvesting the hemp, then it doesn’t go into our products. So, if it is important to you to know that your CBD products began with high quality hemp, look for a company that can guarantee that for you.
In my next few posts, I will dig a little deeper into the drying, processing and marketing of CBD products and some things that consumers might want to consider before purchasing.